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Adidas is the German multinational company that deals with sport shoes and sport wear industry. This is one of the most attractive industry that has high popularity index. The company was established in the year 1924 and till now have about 60,000 employees working for this brand. The company is known for their sustainable business practices. In the year 2018, the company accomplished their place in the Dow Jones Sustainability Indices (DJSI). The mission of the company is to be the best sustainable sports brand in the world. The company dedicates its goals to improve the lives of the people associated with the company and beyond.
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The SWOT analysis of the company shows that the increase in the health trends are instrumental in company performance. The customer base is increasing as people are aware of the health as well as the environmental aspects. The sustainable approaches for business are contributing in making it more popular among the target market. The weaknesses of the company dependency on the core business segment. The company depends on the sports sector for their performance. The competition is increasing as the entry barriers are less in this sector. In spite of that the innovative and sustainable approach of the company helps them to keep their loyal customers with them.
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For the sports company the political stability is important. The political stability contributes in employment issues. Again, the political stability is instrumental in economic growth of the country and company.
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