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There is hardly any tech freak who hasn’t waited eagerly to get their hands on the latest version of iPhones or Macbooks. Whether it's stellar performance, excellent camera, evolutionary technology, or spectacular innovations in design, Apple brings the perfect blend of all four with all its ‘highly different’ products.
Steve Jobs, Steve Wozniak, Ronald Wayne
April 1, 1976, 46 years ago in Los Altos, California, US
Number of Locations
518 Retail Stores (2022)
1, Apple Park Way, Cupertino, California, US
AirPods, Apple TV, Apple Watch, HomePod, iPad, iPhone, iPod, Macintosh
App Store, Apple Care, Apple Card, Apple Fitness+, Apple Music, Apple News+, Apple TV+, Apple Pay
US $365.82 billion (2021)
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The customer retention rate of Apple is 92%. The brand can always rely on the power of the internet for future opportunities to gain new customers and form new alliances.
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Ans: An Apple case study is naturalistic research, inquiry, and analysis into the company's problems. As per the general roadmap of case study writing, Apple’s case studies will investigate a subject, understand it thoroughly and offer optimal solutions with sufficient logical evidence.
Ans: Apple's supply chain is one of the most expansive and efficient globally. The supply chain powers Apple’s massive distribution market through some potent tactics & strategies. Writing a no. 1 case study solution on Apple’s supply chain will be a challenging but fruitful endeavor for many.
Ans: Apple Computer became Apple Inc., a marketing strategy showcasing its expansion into the consumer electronics industry. Steve Jobs announced this brand name change while introducing the iPhone. A case study on Apple's name change would explore the ideas & business strategies behind the product re-branding, the tactic employed, and the results through careful evidence gathering & analysis.
Ans: Political upheaval, economic sanctions imposed by the USA on China (Apple’s chief manufacturing & assembling hub outside the USA), lawsuits regarding privacy intrusions, allegations of unfair business practices, violations of intellectual property rights- these are the most prominent political and legal factors faced by Apple across the globe.
Ans: Being a global corporation and one of the most valuable companies by revenue, Apple copes with numerous political, economic, social, technological, legal & environmental factors. These factors influence both external and internal factors affecting the company’s operations & sales.
High corporate taxes, marketing trends, unstable political conditions, lawsuits & allegations, environmental changes & legal restrictions – all such factors have the potential to severely affect procurement, manufacturing, distribution, sales, etc.
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