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The case study related to marketing of Aussie Pooch Mobile indicates their main strength. This lies in mobile service catering necessities of customers within their home setting’s convenience. At that situation, it is seen that placing the service cost less than competitors is a vital strength of this company. Apart from that, this business is providing extra services such as blow-drying and aromatherapy. This is helpful to add to their strength. In this situation, it can also be considered that the business has been adding strength to their business operation’s strength. This is through delivering customers with added data on grooming, skincare and dietary. Apart from that, a friendly working surrounding is to be considered. This is extra internal strength to the business of Aussie Pooch Mobile. Further, it is seen that organizational structures that are flat have delivered scope to them. This is for indulging process of flexible decision making. The flexibility has been found to be adding to the strength of the company.
APM or Aussie Pooch Mobile has indicated that with their marketing case study, they have been suffering from a specific weakness that is quite inherent. Further, they have been struggling with their process and policies of recruitment. It has rendered Aussie Pooch Mobile with few of the particular HRM or human resource management related issues. Apart from that, the case study has also indicated that up to present time, Aussie Pooch Mobile has been facing problems with few particular franchise issues. Considering that it is seen that franchise issues have resulted in few controlling issues and including those issues. This has a limited ability of trailers of Aussie Pooch Mobile to make the event serious.
Though they have been suffering from specific issues, Aussie Pooch Mobile, still has got few particular scopes for expansion and development of their business. Their marketing case study has indicated that the entire development encountered from the end of service industry globally has permitted them to extend their overall business. This is both globally and nationally. Apart from that, it is also seen that rise in demand that is there for dog washing services, especially in the nation of Australia, is an expansion scope and business growth for them. Next, there is changing model for a household. Here, few people have been working with having less time for spending on grooming and dog-care. This also delivers ample scope to the development of Aussie Pooch Mobile’s Australian market.
There is a increase in opposition in the sector that is seen as a great problem to Aussie Pooch Mobile. Again, being a company that is oriented to market, they have lacked the understanding of an effective global market. Furthermore, there is a lack of knowledge that has been seen as a threat to prosperity and growth of Aussie Pooch Mobile’s business. Moreover, there is English trend of dog washing that is infrequent. It has an efficiency of intrusion of sphere of social and culture of Australia. It has to be considered as APM’s business threat. In that situation, regulatory steps that are considered from the end of government of Australia to generate the impacts of a bottleneck on franchising areas in Australia poses serious risks to Aussie Pooch Mobile in the long run.
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