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Enron Case Study SWOT Analysis

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Following report includes case of Enron. The report includes internal and external analysis of Enron with the help of strategic management tools like SWOT and PESTLE framework. Because we know it is difficult to trust anyone for case study help without knowing that the solution they provide you is plagiarism-free or not.

Enron Case Study Overview

Enron Corporation, situated in Houston, Texas, was an American energy, commodities, and services conglomerate. Kenneth Lay established it in 1985 as a merger of Lay's Houston Natural Gas and Inter North, both of which were tiny regional enterprises at the time. Enron employed roughly 29,000 people before declaring bankruptcy on December 3, 2001, and was a large electricity, natural gas, communications, and pulp and paper corporation with claimed revenues of nearly $101 billion in 2000. For six years in a row, Fortune awarded Enron as "America's Most Innovative Company".

Enron's claimed financial status was sustained by an institutionalized, systematic, and ingeniously planned accounting fraud, which became known as the Enron scandal at the end of 2001. Enron has become synonymous with corporate malfeasance and purposeful deceit. The scandal also called into question several firms' accounting processes and operations in the United States, prompting Congress to pass the Sarbanes–Oxley Act of 2002. The crisis had a broader impact on the corporate world because it resulted in the dissolution of Arthur Andersen, Enron's major auditor for many years.

Enron was a Houston-based energy trading and utility firm that committed one of the largest accounting frauds in history. Enron's leaders used accounting methods to inflate the company's revenues, making it the seventh-largest firm in the United States for a period.

SWOT Analysis of Enron

SWOT Analysis is a fundamental but effective framework for examining the strengths, weaknesses, opportunities, and threats that a company faces. It allows us to build on the strengths, fix potential weaknesses, reduce risks, and maximize the chances of success.


  • Enron is a company that operates one of the largest natural gas pipeline systems in the United States of America. Enron is ranked number seven among the Fortune 500 firms that have made a name for themselves through their dependability.
  • Enron raises consumer awareness, causing its name to become a brand.
  • Because Enron is one of the largest energy firms, it has a number of advantages over its competitors.
  • Along with the energy level supply, the organization also benefits by keeping the pricing and service levels fair.


  • The company has various problems, including a lack of fair and truthful staff activities.
  • Employees of Enron engage in unethical behavior and, on occasion, do improper acts.
  • The firm management structure has also had a number of issues, such as having very little influence over its personnel.
  • The firm management structure has also had a number of issues, such as having very little influence over its personnel.
  • As a result of the disagreement between management and employees, many mistakes are made in the transaction.
  • The company's major goal is to achieve a positive result, thus financial expectations are high. However, employees were informed about the company's losses.
  • As a result of the spread of fake news within the company, employee loyalty suffers.


  • Enron's biggest advantage is its name and reputation.
  • Enron's greatest strength is that its name is well-known in the market as an energy provider.
  • Enron has a number of benefits in terms of growing their product range because they are the primary supplier of gas pipeline and a variety of associated materials.
  • Deregulation of the energy sector occurred in the 1970s, allowing Enron to develop and enter the market.
  • China and India have emerged as major energy consumers in the twenty-first century. These two countries require a lot of energy to keep their businesses running. Enron might have had a huge potential to get into these two massive markets and acquire a substantial piece of the market, whether through franchising or otherwise. In these two countries, licensing, joint ventures, and acquisitions are all possibilities.


  • Because there is a lack of trust among employees, the organization is more vulnerable to challenges from competitors. The competitors have a big opportunity, and so they have a good possibility, if they find a partner to join them, to grab the organization's earnings.
  • Terrorist acts on American soil or threats to American interests overseas have an impact on projects and investments. Terrorist threats have been made against the Enron business. The expense of risk assessment "based on a mix of workplace vulnerabilities, the potential of a recognized threat manifesting, and the anticipated repercussions" is another negative effect of terrorism threats.

PESTLE Analysis


Government Stability

  • Enron's growth and development are aided by strong political structures and institutions.
  • Businesses like Enron can also expand regionally and internationally because of government stability.
  • Because of the political stability and power of other countries, firms like Enron may quickly and smoothly establish offshore business ties.
  • Government stability also draws investors for enterprises and firms like Enron, resulting in infrastructural growth and development as well as a better international image.
Taxation Policy
  • Businesses like Enron can readily expand due to favorable tax policies.
  • Enron will also be able to preserve its competitiveness by limiting its costs of doing business due to government subsidies and advantageous tax rates.
  • Consumers will benefit from favorable and competitive pricing because the costs of running business will not be passed on to them.
Regulation of Competition
  • It is critical for government and political organizations and authorities to keep an eye on industrial rivalry.
  • This will ensure that businesses use fair play in their product development as well as their commercial techniques and strategies.
  • In addition, competition regulation will assist the government in monitoring, restricting, and regulating imports in order to assist local businesses in growing and expanding.


Inflation Rate

  • In order for enterprises like Enron to thrive, the economy must have a reasonable inflation rate.
  • A moderate rate of inflation will also help the business thrive and contribute to improving consumer confidence and spending patterns.
  • As a result, the economy will gain momentum, and overall discretionary income will rise.
  • A greater inflation rate would result in reduced disposable income and, as a result, poorer overall expansion, harming enterprises and companies as well as lowering consumer confidence.

Consumer Buying Habits

  • Higher consumer spending patterns are preferred because they result in more purchases and consumption of Enron's products.
  • Stronger consumer spending reflects higher purchasing power, which is critical for improving general consumption patterns and the economy's health.
  • Product quality and marketing techniques can have a favorable impact on these increasing consumer trends.



  • Enron will benefit from a higher percentage of the younger population since it will give the corporation a larger market base.
  • A younger population will also provide more talented and educated workers and human resources, broadening and deepening the talent pool, as shown in Enron.


  • Consumers will be more mindful of their purchasing and consumption patterns if they have received higher education. As a result, they will concentrate a greater emphasis on positive consumption, giving Enron a competitive edge due to its unique competitive positioning and placement.



  • The majority of the population has access to a smart phone for internet access, as well as computers and laptops. The increasing internet prevalence indicates a progressive and educated populace, which is advantageous to Enron. Enron has also taken advantage of the rising internet usage to reach consumers and for marketing and promotional efforts, allowing them to communicate directly with customers and gain feedback.

Social Media

  • Businesses like Enron are increasingly using social media to collect consumer data and information. Enron also uses official social media accounts to interact with customers, receive feedback, and convey promotions.



  • A greater emphasis is being placed on environmental sustainability and recycling. Consumers are becoming more aware of the need of recycling and are demanding that things be disposed of in environmentally friendly ways. Consumption of recycled products is also becoming more popular among consumers. Enron has established particular places for the disposal of recyclable products.

Waste Management

  • Enron should connect with, and register with, waste management authorities and organizations in order to comply with legislation, maintain controls, and avoid future headaches. Enron already has a controlled and designated method for managing waste and disposing of garbage in an environmentally acceptable manner, as part of its commitment to environmental sustainability.

Green Consumption

  • Enron participates in environmentally friendly CSR activities on a regular basis. Enron has also launched a green product line, which is a spin-off of its current offerings. To strengthen its involvement in environmental sustainability, the corporation wants to steadily raise weightage for the green product line.


Employment Laws

  • Businesses must construct legal employment contracts in order to comply with national rules. These agreements are approved by reputable government agencies and cover all areas of employment. Enron follows all applicable labor rules and informs its employees about them during the hiring process. Enron's HR department also holds workshops and training sessions for its employees on a regular basis in order to engage them and educate them on employment regulations and other legal requirements.

Health and Safety

  • Enron has placed a great value on employee safety and health, and it is always striving to enhance it.

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