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ExxonMobil is a US-based crude oil and gas company operating in multiple countries worldwide. ExxonMobil case study analysis is a topic of great interest for numerous marketers and business analysts. Writing and understanding an ExxonMobil case study is not an easy job, and understanding a diverse case study like ExxonMobil leaves the students flustered. So, they often seek ExxonMobil case study help because they struggle to comprehend complex topics like ExxonMobil SWOT analysis or ExxonMobil PESTLE analysis.
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Definition
ExxonMobil case study is one of the top case studies taught in all the reputed business schools. This case study helps the students to understand the reasons for the merger of two power giants and the reason behind their success. Take our ExxonMobil case study writing help to know more about the case study.
Historical Background
Exxon and Mobil merged in the December of 1998 and formed ExxonMobil. It was the third biggest fuel company in the world at the time of its merger. ExxonMobil operates around the world and explores oil and natural gas on all six continents. ExxonMobil is one of the world leaders in the energy and petrochemicals industry. Furthermore, it has also taken an active role in exploring new clean energy sources to meet the huge demand for energy in the past decade.
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Brand Value
It ranks 51st in the Brand Finance report according to brand value. With a brand value of $19.227 billion, it ranks 4th in the oil and gas sector.
Market Position
Exxon Mobil is the largest refiner in the world and operates in most countries, and is operational in every continent for crude and natural gas.
Extensive Operations
ExxonMobil sells almost every product that one can obtain from crude refining. It is the world’s largest seller of fuels and lubes and has extensive upstream and downstream operations.
Project Portfolio
Being the largest refiner of crude oil, it has strong financial backing. Due to this huge financial backing, it operates various mammoth projects like heavy oil, shale gas, light gas, deep water, LNG (Liquefied Natural Gas), Artic, and sour gas.
They have other strengths like R&D and Revenue generation.
Weak Financials
Exxon has suffered a decline in revenues in the last five to seven years.
Debt
Exxon has also suffered an increase in debt in the last decade
Negative Publicity
Exxon Mobil was accused of many litigations and lawsuits. These legal proceedings range from seeking claims for fines, damages, and penalties. These kinds of lawsuits adversely impact the image of the company and result in substantial financial losses.
Rising Demand
Other Sources of energy
Increase in LNG demand
Competitions
Environmental Regulations
Economy
Supply Risks
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Expanding in new territories
Government support and policies for embracing sustainability
Changes in global energy demand
Greater awareness about environmental issues among people
Increased numbers of electric cars
Technological innovation is driven by R&D and collaborations
Breakthrough in biofuel research
High risks of lawsuits and penalties for oil spills and environmental damage
Global switch towards cleantech
Oil spills, environmental pollution, and emission standards
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Ans: The reason the mega merger of Exxon and Mobil became successful was because –
improved earnings stability
falling oil prices
long-term capital productivity
enhanced competitive advantage in technology
Ans: ExxonMobil Corporation is one of the world leaders in the energy business. Their principal business involves the exploration and production of crude oil and natural gas and the manufacture, transport, trade, and sale of natural gas, crude oil, petrochemicals, petroleum products, and a range of specialty products.
Ans: The primary strategy of ExxonMobil is to provide affordable and reliable energy to facilitate human life development while implementing effective solutions to minimize environmental risks.
Ans: ExxonMobil’s business model is targeted toward the mass audience. They do not have any significant differentiation between customer segments. The company targets its products at both businesses and consumers, whoever needs oil and gas.
Ans: ExxonMobil is unique because it spans its business divisions over numerous sectors, unlike any other fuel and power company. ExxonMobil is active in the discovery, extraction, refining, and sale of oil and natural gas. ExxonMobil is also a global market leader in chemical manufacturing, and they make products like industrial alcohols, synthetic rubbers, and solvents.
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