ExxonMobil Case Study Analysis

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ExxonMobil is a US-based crude oil and gas company operating in multiple countries worldwide. ExxonMobil case study analysis is a topic of great interest for numerous marketers and business analysts. Writing and understanding an ExxonMobil case study is not an easy job, and understanding a diverse case study like ExxonMobil leaves the students flustered. So, they often seek ExxonMobil case study help because they struggle to comprehend complex topics like ExxonMobil SWOT analysis or ExxonMobil PESTLE analysis.


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An Overview of ExxonMobil Case Study Help Online in USA

  • Definition

ExxonMobil case study is one of the top case studies taught in all the reputed business schools. This case study helps the students to understand the reasons for the merger of two power giants and the reason behind their success. Take our ExxonMobil case study writing help to know more about the case study.

  • Historical Background

Exxon and Mobil merged in the December of 1998 and formed ExxonMobil. It was the third biggest fuel company in the world at the time of its merger. ExxonMobil operates around the world and explores oil and natural gas on all six continents. ExxonMobil is one of the world leaders in the energy and petrochemicals industry. Furthermore, it has also taken an active role in exploring new clean energy sources to meet the huge demand for energy in the past decade.

  • Why do students need ExxonMobil case study help?

  • To understand the reasons for success

  • To understand the threats and problems

  • To write accurate case studies

  • To score better marks in the exams

  • To manage their daily schedule effectively

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ExxonMobil SWOT Analysis


  • Brand Value

It ranks 51st in the Brand Finance report according to brand value. With a brand value of $19.227 billion, it ranks 4th in the oil and gas sector.

  • Market Position

Exxon Mobil is the largest refiner in the world and operates in most countries, and is operational in every continent for crude and natural gas.

  • Extensive Operations

ExxonMobil sells almost every product that one can obtain from crude refining. It is the world’s largest seller of fuels and lubes and has extensive upstream and downstream operations.

  • Project Portfolio

Being the largest refiner of crude oil, it has strong financial backing. Due to this huge financial backing, it operates various mammoth projects like heavy oil, shale gas, light gas, deep water, LNG (Liquefied Natural Gas), Artic, and sour gas.

They have other strengths like R&D and Revenue generation.


  • Weak Financials

Exxon has suffered a decline in revenues in the last five to seven years.

  • Debt

Exxon has also suffered an increase in debt in the last decade

  • Negative Publicity

Exxon Mobil was accused of many litigations and lawsuits. These legal proceedings range from seeking claims for fines, damages, and penalties. These kinds of lawsuits adversely impact the image of the company and result in substantial financial losses.


  • Rising Demand

  • Other Sources of energy

  • Increase in LNG demand


  • Competitions

  • Environmental Regulations

  • Economy

  • Supply Risks

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ExxonMobil PESTLE Analysis


  • Expanding in new territories

  • Government support and policies for embracing sustainability


  • Changes in global energy demand


  • Greater awareness about environmental issues among people

  • Increased numbers of electric cars


  • Technological innovation is driven by R&D and collaborations

  • Breakthrough in biofuel research


  • High risks of lawsuits and penalties for oil spills and environmental damage


  • Global switch towards cleantech

  • Oil spills, environmental pollution, and emission standards

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Most Frequently Asked Questions By Students

Q.1. Why is the ExxonMobil merger successful?

Ans: The reason the mega merger of Exxon and Mobil became successful was because –

  • improved earnings stability

  • falling oil prices

  • long-term capital productivity

  • enhanced competitive advantage in technology

Q.2. What did ExxonMobil do?

Ans: ExxonMobil Corporation is one of the world leaders in the energy business. Their principal business involves the exploration and production of crude oil and natural gas and the manufacture, transport, trade, and sale of natural gas, crude oil, petrochemicals, petroleum products, and a range of specialty products.

Q.3. What is the strategy of ExxonMobil?

Ans: The primary strategy of ExxonMobil is to provide affordable and reliable energy to facilitate human life development while implementing effective solutions to minimize environmental risks.

Q.4. What is ExxonMobil’s business model?

Ans: ExxonMobil’s business model is targeted toward the mass audience. They do not have any significant differentiation between customer segments. The company targets its products at both businesses and consumers, whoever needs oil and gas.

Q.5. What makes ExxonMobil unique?

Ans: ExxonMobil is unique because it spans its business divisions over numerous sectors, unlike any other fuel and power company. ExxonMobil is active in the discovery, extraction, refining, and sale of oil and natural gas. ExxonMobil is also a global market leader in chemical manufacturing, and they make products like industrial alcohols, synthetic rubbers, and solvents.

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