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There are various types of case studies where one of them is a historical case study that mainly deals with the firm's history. Several firms are there on the current global armlet, which have had a triumphant journey to establish itself as one of the leading business enterprises. Historical case studies reveal the company's historical data, the history of its sales and expansion, usage of technology, historical overview of its partners, suppliers, consumers, and its various market entries. The analysis of these historical case studies leads the company to take up major decisions. The SWOT and PESTLE analysis of the usage of historical case studies to judge the expansion strategies can be made (Aithal 2017).
The historical case study's strengths mainly include the company's history, which shows its experience over a large period. Many companies like Nestle is a multinational company, spread its operations in 80 nations. It is one of the global leaders in the food industry, allowing for historically spread data over time and space (Gross et al. 2018). Through historical case studies, a company position can be judged through its investments in Research and development; this allows for the trends that lead the company to the peak of success. The historical case study helps one understand the business profile of a company and its microenvironment, which it can control through mergers and acquisitions.
The weaknesses of a historical case study lie in the revelation of the long-run cost and the company's sales structure. Neighbourhood Watching or NHW is a technique used to analyse mergers and acquisitions. With historical case studies, companies reveal their vulnerable position to their investors, which might send unfavourable signals. Various mergers are to capture new markets, and they might not go with the visions of the parent company (Jafari and Othman Soleiman 2020). Nestle suppose known for its good and nutritious food products. At the same time, its mergers with companies like Kraft Frozen Pizza does not show that its vision of healthy foods is always maintained.
Historical case studies help any multinational company set up markets where it might not have launched yet. Hopefully, the historical data shows that the expansion of any business depends upon the key players in the market, the availability of factors of production, the rate of interest. While historical case studies reveal comparative analysis, they can be useful in analysing any nation's economic and micro environment or any part of the nation for launching the products. It becomes important for companies to review their historical case studies to apply different strategies to enter new markets and appeal to consumers (Christodoulou and Cullinane 2019). A historical case study helps to understand the firm's right combination of different elements required for the expansion of business ventures.
Historical case studies provide all types of data on the company's history, from the way it has emerged as a leading company globally. The journey reveals that the economic conditions of the market are important. The threats of using historical case studies are that they are not dynamic and cannot predict market scenarios since with increased economic activities and changing political scenario, usage of historical case study can be a flaw where dynamic changes are not present and hence do not show the real picture. Production and selling is always a complex process.
The political scenario of any nation is important for any company. The political aspect is present in the taxation structure of the nation and also about political stability; historical case studies present all these structures and details so that the companies can understand the impact of the various types of political regimes on the sales and cost structure, import and export regimes of the company. Thus, the historical case study lists the various factors that either inhibit or flourish the company's sales and profits; hence, future decision-making can be based on those as overviews or examples.
The historical case studies of any business venture portray all the necessary details about the economic or the macroeconomic environment of the areas of operations of the firm. Hence, multinational companies, with their spread over large nations and various types of consumers with different income profiles, help determine the best economic conditions suiting its operations and successful profit profile. Historical case studies help understand the economic trends over long time periods and spaces (Gaustad et al. 2018).
Consumers are the backbone of any firm; without consumers, the profits would not have been earned. At the same time, historical case studies about consumer profiles and products designed to satisfy the consumers are important for analysis. Cultural perspective matters while becoming a successful brand among customers (Roberts and Geels 2019) . This calls for historical analysis of the products being launched in different parts of the globe meant to collaborate the consumers' needs with the company's vision.
Technology development is seen in the way firms manage their supply chain in its capital improvement and automation. The historical case studies reveal the techniques used by the firms to level up their production and sales with their competitors. Historical case studies also reveal their journey of using technology as the pillar of expansion. It also reveals the areas where capital is available and the potential of different nations to fulfil those conditions.
The historical case studies represent the problems and the advantages of expansion in any nation through its legal structure. The costs and benefits of licensing or mergers, the legality of inputs, labour laws and capital taxation system enhance the company's decision making in spread various parts of the same nation. Legal prohibitions often hamper the companies' sales and costs structure, raising the costs, which might be sudden and uncertain. Historical case studies list down the necessary laws required for the smooth operations of the firms.
While sustainability is a very important issue, the various policies and strategies that companies take up in different nations according to the environmental laws of those nations are important for the companies so that review analysis can be done before making any decision to launch any new product (Foscarini et al. 2019). Historical case studies provide such a scenario where environmental laws might not hamper its production.
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Aithal, P.S., 2017. ABCD Analysis as Research Methodology in Company Case Studies. International Journal of Management, Technology, and Social Sciences (IJMTS), 2(2), pp.40-54.
Christodoulou, A. and Cullinane, K., 2019. Identifying the main opportunities and challenges from the implementation of a port energy management system: A SWOT/PESTLE analysis. Sustainability, 11(21), p.6046.
Fanucchi, R.Z., Bessani, M., Camillo, M.H., Soares, A.D.S., London, J.B., Darwin, W. and Maciel, C.D., 2019. Enhancing Power Distribution Feeders Restoration with a Probabilistic Crew Dispatch Method: Case Studies using Historical Data from a Brazilian Power Distribution Company. International Journal of Emerging Electric Power Systems, 20(3).
Foscarini, F., Jeurgens, C., Lian, Z. and Oliver, G., 2020. Continuities and discontinuities: using historical information culture for insight into the sustainability of innovations. In iConference: Sustainable Digital Communities (pp. 847-859). Springer.
Gaustad, B.V., Murray, J., Bardaka, E., Findley, D., Smith, R. and Martin, J.B., 2018. Analysis and Validation of Historical Transportation Investments.
Gross, R., Hanna, R., Gambhir, A., Heptonstall, P. and Speirs, J., 2018. How long does innovation and commercialisation in the energy sectors take? Historical case studies of the timescale from invention to widespread commercialisation in energy supply and end use technology. Energy policy, 123, pp.682-699.
Jafari, H. and Othman Soleiman, K., 2020. Assessment of effective environmental factors in oil and gas industry policies using PESTLE & SWOT analysis (case study: Kurdistan, Iraq). Environmental Sciences, 18(3), pp.134-151.
Roberts, C. and Geels, F.W., 2019. Conditions and intervention strategies for the deliberate acceleration of socio-technical transitions: lessons from a comparative multi-level analysis of two historical case studies in Dutch and Danish heating. Technology Analysis & Strategic Management, 31(9), pp.1081-1103.
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