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SWOT Analysis

Strength – The shipment of the personal computers are often subjected to words the frequent fails due to the rising prices that are requested by the vendors which is one of the major weakness of the company. Currency fluctuation in different countries also affect the overall revenue of the business and it has also made Microsoft very much vulnerable in the current market. There are many cyber-crime cases that has been increased in the current industry which is also affecting the business of the company. A lot of cybersecurity threats has been generated on the company over the years which has led the company face a lot of loss. The operating system of the company has been attacked by hackers quite a lot of times over the few years which has affected the overall business of the company by quite a huge margin. The hardware sales of the company have gone down and the company has failed to implement innovation to make a lot of revenue of the hardware products that are associated with the company. Surface Pro computer as well as mobile phones that has been introduced by the company in the market has not generated a lot of revenue for the company as expected. It can also be stated that market leadership is not of optimum quality of the company as compared to its competitors like Safari and Firefox. In the aspect of Internet browsing segment, the company has been falling behind of its competitors and it is slowly losing its market in the present scenario.

Weakness – The shipment of the personal computers is often subjected to words the frequent fails due to the rising prices that are requested by the vendors which is one of the major weakness of the company. Currency fluctuation in different countries also affect the overall revenue of the business and it has also made Microsoft very much vulnerable in the current market. There are many cyber-crime cases that has been increased in the current industry which is also affecting the business of the company. A lot of cybersecurity threats has been generated on the company over the years which has led the company face a lot of loss. The operating system of the company has been attacked by hackers quite a lot of times over the few years which has affected the overall business of the company by quite a huge margin. The hardware sales of the company have gone down and the company has failed to implement innovation to make a lot of revenue of the hardware products that are associated with the company. Surface Pro computer as well as mobile phones that has been introduced by the company in the market has not generated a lot of revenue for the company as expected. It can also be stated that market leadership is not of optimum quality of the company as compared to its competitors like Safari and Firefox. In the aspect of Internet browsing segment, the company has been falling behind of its competitors and it is slowly losing its market in the present scenario.You should check plagiarism of your case study assignment.

Opportunity – The company can slowly increase the cloud-based services that are provided by it in the market. In the present time it has been identified that customers are looking forward to utilize services that are based on cloud and looking at the present performance of the company it can clearly be stated that by creating a proper strategy the company can get immense growth in this field and the cloud business of the company can be expanded to a huge margin in order to cope up with the current challenges that are present in the market and the company can also stay ahead of its competitors. There are massive opportunities available with the company with utilization of artificial intelligence as well as innovation. The company can easily invest a lot of money in innovative areas like artificial intelligence as well as game technology in order to increase the market share and also stay ahead of its competitors in the present market scenario. Strategic alliances can be utilized by the company in order to partner up with different companies to increase the market share and also increase the brand penetration of the company properly. The company can also increase its business by utilizing the smartphone industry as there are used growth available in this market. The company can easily capitalise on the present demand of the customers towards this kind of products and utilisation of mobile as well as tablet industry is going to be highly beneficial for the overall business of the company in the future. The company can easily increase the sales as well as revenue of the company by the utilization of cost leadership strategy in which it will be capable of providing its product at a much lower cost which will be accepted by the customers and it will easily stay ahead of its competitors in accordance to the market share.You can get case study help easily with our Allessaywriter.com's expert. 

Threats – One of the major threats that is faced by the company is the absence of workforce diversity. Due to the imbalance of workforce diversity the company might not be capable of attracting top talent in the market. The industry in which the company currently operates in is highly competitive in nature and companies like Google and Apple are implementing technological advancement in order to provide a tough competition to Microsoft. The established position of the Rival companies associated with Microsoft is creating a new challenge for the company and is a major threat for its existence in the future. The preferences of the consumers in the industry are changing rapidly which also is creating a lot of challenges for the company in meeting the Expectations of the customers and also identify the various process by the help of which it will be possible to understand the current trends in the market. Cyber-crime as well as piracy is also one of major threats for the company.