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Nike “Swot & Pest Analysis” Case Study:

PEST Analysis:

Thus it is understood that although they might have strong healthy and brand finances, they are required to focus careful attention to the practice of their morality and look for others to be growing. You should check for plagiarism in your case study assignment

SWOT Analysis:

• Strengths:
  • Their internal strategic factors include strong brand awareness. This is one of the leading brands and alone its name is memorable, and simple to pronounce. Also, this is unique. Their sign is simply indefinable by all people. They have been capturing about 30% of the international athletic market for footwear. Next, they have a wide customer base. They possess millions of customers around the globe loyally following the trends of Nike taking part in events and deliver customer feedback. Then, they have a broad customer base. They have lots of customers throughout the globe following the trends of Nike and taking part in their events. This also helps them to provide customer feedback. Because Of their large customer base, their capital market has raised to 225 billion dollars as of February 2021. Understanding their sustainability, their CEO Mark Parker, has been addressing that they must continue to acknowledge their environmental problems within their communities. Their CEO has assured that Nike would be useful in finding solutions to those environmental problems. Then, there are iconic relations. If you are looking for such a relevant case study factor. then take help from Allessaywriter.com's expert.
• Weakness:
  • There are poor conditions of labour in foreign nations. For the past couple of decades, it has been investigated that they have constantly been targeting on poor conditions of labourers. Their problems comprise horrific working conditions, low wages, child labour and forced labour referred to as unsafe. Further, their retailers have a stronghold. Their retail sectors have been making them weak because of sensitivity that is against cost. Most of their products are directly sold to retailers or wholesalers. Having retailers serve core customers, they have never put up a fight against their cost structures. Further, there are pending debts. Though their income statements have been prosperous, a quick look at the balance sheet has been drawing a distinct image. Still, they have been encountering economic issues. Till 220, their overall long-term debt has been 9.54 billion pounds. Further, they have a lack of diversification. Their overall dependence on diversification lack and sporting apparel is an important weakness. Their latest pandemic has been discouraging the physical level of interaction and collecting sports events that are postponed or cancelled. Various sporting groups are found to be collapsing. As this sort of crisis gets discouraged by any kind of sporting event for more time, their losses can be catastrophic. Further, there are contradicting strategies. They have been pledged to transform all that it facilitates to overall renewable energy having carbon emissions that is net-zero within the scheme named “move to zero”. As their strategy is welcomed and great, it has been found to be contradicting their strategy. It has been favouring its innovation in terms of sustainability. It has been generating the idea that the brand is not found to stay committed to addressing the change in climate and pledging marketing stunts.
• Opportunities:
  • They are cutting ties with various retailers. It is seen that Nike has made a decision to cut bonds with a few of their greatest retailers that are multi-brand and partners of wholesale. As per their report, it is found that Nike is no longer working. This is different wholesalers retailers like Dillard’s and Zarpoo’s, Bob Stores and Fred Meyers and so on. Moreover, this step would be considered for positioning products better and more effective customer experience. Gaining AI start-up. These are high economic resources. They have been acquiring medium or small start-ups or companies. Recently they have gained a platform for predictive analytics. Again, there are direct consumer strategies. The company have accelerated strategies that are consumer-direct. This means transforming of emphasis for digital business. Thus they have to shut physical stores subsequently. During the 2020 fiscal year, it was analysed that 35% of the revenue of their brand has been coming from online sales. It is clear that the present pandemic has been shaping the way Nike has been interacting with customers.
• Threats:
  • Here, currency foreign exchange risks are there. Nike has been internationally and globally. This is influenced by rates of fluctuating foreign exchange. They have reported their financial earnings as per U.S. dollars. It has been affecting their revenue as the U.S. dollar gets exposed to volatility as per various other financial currencies. Besides, there is economic uncertainty. Irrespective of the sector, Nike is susceptible to the adverse impacts of a global recession. Moreover, they registered a 40% decrease in sales in the second quarter of 2020. This can decline more in the upcoming days as a recession is striking hard.