Rolls Royce Case Study

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Rolls Royce Case Study: Swot and Pestle Analysis


The following report is based on internal and external market environment analysis of Rolls Royce. Rolls Royce’s Swot analysis Rolls Royce Holding plc is a British multinational corporation that manufactures marine and aerospace engines. The founders of Rolls Royce were Sir Henry Royce and Charles Rolls, who established the company in 1904. The company's headquarters are in Kings Place, London, England. Marine Stabilizers, propulsion, Submarines, Gas Turbines, Rocket Engines, Turboprops, Turboshafts, Small Turbofans, Turbojets, Large Turbofans, Military Turbofans and many other commodities and services are provided by Rolls Royce Holdings. From the year 2003, Rolls-Royce Motor Cars Limited has been manufacturing and customising its automobiles from their manufacturing facility in London. From the same year, Rolls-Royce Motors Cars Limited has gained exclusive rights to produce Rolls-Royce branded automobiles.

SWOT Analysis

Strength: Rolls Royce vehicles have consistently been associated with reliability and effectiveness and they constituted the ultimate of luxury. This brand image has enabled the business to charge higher prices for their vehicles. In terms of outstanding design, it has refined the art of top-of-the-line design in expensive cars and they are also interior design experts. The corporation attaches importance to who it hires, and the majority of the population who work at Rolls Royce are extremely qualified and certified in their professions.

Weakness: Rolls Royce Holdings was being examined for paying government leaders to gain contracts. To terminate the bribery probe and avoid prosecution, the corporation agreed to pay 170 million dollars, 25 million dollars, and 671 million pounds to the Brazilian government, US officials and SFO.

Opportunity: The vehicle industry's world is progressing and self-driving cars are amongst the most cultural things today. This provides new opportunities for performance cars such as Rolls Royce. They are also attempting to combine new generation innovations such as machine learning, IoT and data networking, and a new fleet of trademarks will emerge as a result. This is a great opportunity for luxury vehicles.

Threat: In terms of staff layoffs, taxation, changing production facilities, supply chain, and many other difficulties, the Brexit deal is having a major impact on Rolls Royce Holdings' businesses. It would have a major impact on the economy of the entire region. Second, the covid-19 epidemic has proved that service-providing enterprises have stayed successful. It indicates that the global economy is heading toward digitalisation and the manufacturing industry.

PESTLE Analysis

Political: The company's activities have been affected in the European market since situations are not as secure as in Asian countries. Rolls Royce is a British firm with an international reach and this is because the automaker sells in a variety of countries worldwide, political factors in these nations have a significant effect on its sales. Following the Brexit vote, the corporation faced a number of challenges, notably higher costs, declining margins and a decline in the economic growth. Another part of Rolls Royce's operation is tied to the army and aviation. Rolls Royce benefits from the pressure that comes with collaborating with the air force and navy. If you are looking for such relevant case study factor. then take help from's expert.

Economic: Rolls-Royce Holdings was established in 2011 to serve five different groups of customers:  power systems, civil, military aerospace, marine and nuclear power. Rolls-Royce Motor Cars now owns former automotive holdings (owned by BMW). This promotes product synergies, especially in terms of research & development while also ensuring financial prosperity by serving a variety of niche markets. Due to the predictability of future orders and the extensive repair and maintenance income the market's nature provides considerable stability.

Social: Rolls Royce is a well-known brand for its spectacular automobiles all over the universe. Having a Rolls Royce requires a huge amount and is believed to have a significant social impact. Despite the fact that the corporation is now owned by BMW, the brand still maintains its own presence in the market. One potential impediment for the corporation is the great rivalry in the aerospace industry. With more players competing for a share of the pie, Rolls Royce may need to reorganize its finances to keep solvent.

Technological: Rolls-Royce spent almost £1.3 billion on research and development in 2016, filing nearly 700 patents to preserve their intellectual property. The organisation is recognised as a great supplier and strategic partner by key customers (that is the United States Air Force). To support the modernizing of its design and construction capabilities, the company is utilising operational efficiency measures which resulted in benefits and savings totalling £60 million in 2016.

Legal: Companies like Rolls Royce work in a variety of nations and must adhere to a variety of legal constraints. Despite the fact that the transformation was gradual, it was nonetheless a substantial one for the business. The rules for hybrid electric vehicles have yet to be set in many countries, posing a further risk to the corporation if it releases its hybrid vehicles before the regulations are established. The CBI recently charged Rolls Royce in a bribery case that entailed paying an agent to secure HAL and other government grants.

Environmental: Rolls-Royce has worked to construct a long-term business strategy by putting CSR needs at the forefront of its innovation and product development efforts. Satisfying the changing demands of environment emission controls while also meeting the expanding value requirements of all stakeholders is identified as important for a corporation dependent on long-term security mechanisms. Rolls Royce is trying to make the most of these renewable energy sources. It has created one of the world's largest sustainable supply chain systems and aspires to provide more efficient goods and services across all of its business areas.


It can be determined from the swot analysis and pestle analysis of Rolls Royce Holdings that the corporation is really the largest international aerospace company. Some of the major problems include the global recession, the Brexit deal, a high debt-to-equity ratio and a faulty risk analysis mechanism. In order to manage the debt-equity ratio, Rolls Royce Holdings should establish strategic collaborations. PESTLE analysis on the other hand, is a framework that is important for organizations like Rolls Royce to analyse market conditions and continuously increase their services.


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