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Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, are a well-known airline companies in Britain. The trading name for these two companies is Virgin Atlantic. The headquarters of the company is located in Crawley in England. Initially in the year 1984, the company was founded as the British Atlantic Airways. The co-founders of the company Randolph Fields and Alan Hellary had originally planned the route that the plane will fly will be between London and Falkland Islands. However, there were soon disagreements between the founders and Randolph fields sold the share that belonged to him to Richard Branson over certain disagreements that they had over the handling of the management. Our expert essay writers are always ready to serve you with A class Virgin Atlantic case study help and solution at an affordable price.
After the collapse of the Laker Airways in the year of 1982, with the end of the Falkland war, Fields and Hellary came up with the idea of starting a new Airways company with the name of British Atlantic Airways, that would once again start the commercial journey between London and Falkland Islands. On 22nd of June in the year 1984, the first inaugural flight for the company flew between Gatwick and Newark. Since then, the company had expanded at a pace that is commendable. The service that is provided by the company is that of three separate class cabins according to the needs of the customers.
The image that the company virgin Atlantic has is one of the most important strengths of the company. Due to the cool image that is associated with the company, there are many young generation travellers who are attracted to it.
Virgin Atlantic is considered to be a trendsetter in the airline industry. The standard of the service that they provide to their customers are considered to be extremely innovative in nature and therefore, has often set a trend in the industry.
The categories that are available for service are various. Through primarily the services that are provided to the customers range to the economy segment, the premium segment and the luxurious segment; the company actually has the benefit of attracting a vast number of customers towards them.
The positioning of the company is one of the reasons for the strength. Virgin Atlantic is considered to be a company that is value for money. Though the prices of the tickets are expensive in comparison to the competitors, people are still attracted because of the personalized service that is provided.
The company lacks differentiation. Though it is one of the first companies and is responsible for setting various trends in the industry, there are certain disadvantages. There are many airline companies that have taken ideas from Virgin Atlantic and done better.
Since the company is known for the personalized and the premium services that are provided there is a general perception among the different people that the flights are indeed expensive. As a result, the people who are travellers in the economy class, generally tend to avoid the services.
Brexit is a very big challenge or weakness for the company. Since the company usually spends in dollars and earns in pounds, therefore, there is a chance that the drop in the valuation of the pounds is a big loss for the company.
The biggest opportunity for the company, Virgin Atlantic is the recent changes that are noticed in the attitude and the preferences of the customers. There is an increase of the professionals in the corporate world. This has also increased the travel for the purpose of business. Therefore, it is seen that the customers are referring to spend on the airplanes if they are guaranteed comfort. This is a great opportunity for Virgin Atlantic that looks after the comfort.
The competition that is faced by Virgin Atlantic is a real threat to the business. It is seen that there are many new airline companies that have developed over the years that pose real competition to the brand that includes Emirates, British Airways and others.
Brexit is a very big threat for the company. The number of passengers has steadily declined after the situation. This has caused a huge economic loss that can lead to shattering the business.
Therefore, to conclude, it may be said that the airlines company Virgin Atlantic is a very famous Airline company in the United Kingdom. Through the case study there is a clear picture of the origin of the company and then the further developments of the company. The SWOT analysis helps to understand the internal environment of the business of Virgin Atlantic with all its strengths, weaknesses, opportunities and threats. Also, the PESTLE analysis helps to analyse the various external factors that can affect the business of the Airline company Virgin Atlantic.
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