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The use of the Internet, mobile devices, social media, search engines, and other platforms to reach consumers is known as digital marketing. In comparison to traditional marketing, some marketing experts believe digital marketing to be a whole new undertaking that necessitates a fresh approach to clients and a new understanding of how customers behave. Digital marketing is interactive and targets a certain segment of the customer base. Digital marketing, which includes search result advertisements, email ads, and promoted tweets — anything that combines marketing with consumer feedback or a two-way connection between the company and the customer – is on the rise. The DMKT5008 assessment answers course is related to Greenwich School Of Management, United Kingdom.
Technology has opened a new door for marketers with the digital revolution. While the products we sell haven't changed, the way we sell them has. Digital marketing, which has evolved from traditional marketing, has created new prospects for organisations and aspiring digital marketers. The digital industry is increasing at a rate of 14% per year, making it the most attractive job option in today's market.
Location: United Kingdom
Study level: Postgraduate
Unit code: DMKT5008
DMKT5008 assignment answers course examines a variety of aspects of electronic marketing, with a focus on its use in direct marketing and internet advertising. Students will engage with the unit material through a developed framework for an electronic marketing plan, allowing them to use their theoretical knowledge and awareness of how to utilise digital technology in a dynamic business setting. Students will design, assess, and implement electronic marketing strategies, including the use of social media, to help traditional marketing and business models evolve.
On successful completion of DMKT5008 solutions, students will be able to:
Examine current marketing models for their applicability to digital media marketing;
Examine digital components that have an impact on a company's ethical and socially responsible marketing strategy;
Analyse business cases and create new digital solutions to meet specific demands, supporting and interpreting theoretical arguments in the context of evidence-based decision-making;
Evaluate new and emerging e-business and e-commerce models, technology, products, and services, and make strategic recommendations; and
Analyse digital marketing strategy critically and provide comments and solutions.
Introduction to Digital Marketing
Website Planning and Creation
Search Engine Optimisation (SEO)
Search Engine Marketing
Social Media Marketing
Content Marketing & Strategy
Digital Media Planning and Buying
Students will be introduced to digital marketing from the very beginning in this subject. Courses are designed to prepare students with the fundamentals of digital marketing, taking into account their different backgrounds. The following are some of the main themes mentioned in this article:
What is the definition of digital marketing?
Digital marketing's Importance
What is the difference between traditional marketing and digital marketing?
Discuss the industry's current state and recent trends.
How has digital marketing been a tool for business success?
How to Boost Sales using Digital Marketing
How do you go about conducting a competitive analysis?
Digital marketing strategy case studies
Businesses create websites to generate leads, improve their consumer credibility, and distribute marketing messaging. In today's world, every business, no matter how little, has a website. Because of its expanding importance, the ideal course will teach you how to build a WordPress website from the ground up.
The many aspects of a website and every function WordPress can perform are covered in this module, as well as all the information you need to know to build a website from the ground up, such as how to add content, install and activate plugins, and incorporate design elements into your website.
Search Engine Optimization, or SEO, is the process of making changes to your website so that it ranks first on a search engine's results page naturally (SERP). Although it is the most difficult component of the course, certain institutes' teaching style and support make it simpler for students.
You will study about the various search engines and their algorithms in this subject. You'll learn about the various elements that go into ranking a website first on a search engine's result page, as well as how to master various parts of SEO such as on-page and off-page optimization, keyword research, meta tags, meta descriptions, link building, and more.
You'll learn about all of the capabilities of the Google Ads platform, as well as the algorithm that determines where advertising appear on the SERP. After that, you'll discover how to use the Google Keyword Planner. You'll find information on search traffic, cost-per-click (CPC), customer lifetime value (CLV), and other data in this section.
An advanced comprehensive course will include teach how to design attractive ad content, URL, ad description, and call-to-action as part of the course module (CTA).
To generate visitors to a company's website, social media marketing (SMM) uses both paid and organic marketing strategies on social media platforms such as Facebook, Instagram, YouTube, and others. You'll learn how to establish effective social media strategies for platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, and Snapchat in this subject.
You'll learn how to choose the correct demographic, create a social media strategy, and produce ad copy and creatives. You'll also learn about the many metrics used in SMM, such as cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
You'll learn all about the different forms of content and how to capitalise on hot subjects in this section. Aside from that, you'll learn about content bucketing and how to establish a brand's social media content calendar. For a better understanding, if you choose the proper course, they may show you case studies on effective content marketing methods used by brands.
The courses will walk you through the whole Google Analytics interface and introduce you to the entire analytics lingo, such as bounce rate, page view, and session time. You'll also discover how to use Google Analytics to decode a website's audience, behaviour, and acquisition statistics to their full potential.
You'll also learn about platform-based advertising, as well as media planning and budgeting. By the end of the course, you'll know how to create an effective media planning and buying strategy.
You'll learn how to use the Google Ads tag to generate remarketing lists on Google Ads and the Facebook Pixel code to create remarketing lists on Facebook. In addition, some courses cover dynamic remarketing and case studies in this area.
You'll learn about e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to an online marketplace, and business processes, among other things.
Presentation and discussion on digital media marketing (group)
Digital marketing analysis
Digital strategic plan
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