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The MKT607 assessment answers is based on the concept of marketing management and is one of the key courses for marketing students. Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers' demands. A person who is a marketing manager must do a deep study to have the idea of actually what is marketing management and how to make it better in your firm's favour. Marketing management is based on product, place, price, and promotion to attract consumers. These four Ps are decided by the management of the company according to the demand of customers what they want to buy, with suitable market prices and easy to find either in stores or online. Marketing management has to deal and make inflow of these elements for business survival. The course is the part of the Laureate International Universities located in Australia.
The Laureate International Universities is a leading international network of the university that provides higher education across the world. Australia has been an integral location for setting up a university and thus Laureate International Universities had planned to set up in Australia. There are 75 institutions around the world and among them, Laureate has opened Australia’s first private university after 20 years by partnering with Torrens University which is located in Southern Australia. Torrens University brings a career-focused and global perspective to Australia’s higher education. It is one of the fastest-growing universities in Australia where more than 90 per cent of the student enrol immediately after completing their graduation. There are around 19000 students who are currently enrolled in the university across 115 different countries globally. Moreover, the university has contributed almost 1.2 billion dollars to Australia’s GDP and supported more than 2000 full-time equivalent full-time jobs from 2015 to 2018. The university provides multiple study MKT607 assignments from under graduation to post-graduation and in different modes, both on-campus and online and a blend of two modes. Thus, making the university one of the most popular universities in Australia.
Study level: Postgraduate
Unit code: MKT607
Upon successful completion of the assessment, the students will be able to critically reflect on key elements that influence the success of the business case and personal journey.
Self-awareness creates an opportunity for further development and personal success. This reflective analysis is designed for the students to explore the subject’s content and importantly, identify how it relates to their own experiences and how they may use it in the future. At the end of the each Module, the students will be asked to complete a learning activity where they will write-up to 200 words on your learnings and reflections about the key topics discussed and materials reviewed. This will help them to build their analysis throughout the subject and will form the basis of their fourth and final assessment which is a reflective journal covering all of the content in the subject. In writing the reflective journal, the students should consider the learning resources provided in the respective modules as well as reading more broadly on the relevant topics. The students need to think carefully about what they are reading and what has been discussed in class or in online discussions. Further, the students need to identify the key principles and concepts and be sure about their knowledge, what they mean, why they are important and how they can be applied.
While writing this assessment, the students need to consider certain questions related to the course which are as follows –
What is in this content and why is this topic important?
How is the topic relevant to the students?
What has been the past experience in this topical area?
What did the students have learned from the content so far and how will they use in the remainder of the subject or in their knowledge?
The students must recognise all sources of information; including images that they might include in their work. MKT607 solutions the students need to reference their work according to the APA 6th edition guidelines. The students need to submit their analysis in the Assessment Reflective Journal submission link in the Assessment Section found in the main navigation menu of the subject Blackboard site. A rubric will be attached to the assessment. The Learning Facilitator will provide feedback via the Grade Centre in the university portal. Later, students can view their feedback in My Grades section of the university portal.
The course MKT607 task answers are based on the marketing management and the assessment related to this course is an individual assessment which is a reflective journal and has a limit of 2000 words. The weightage of the course is 25 % and the assessment carries 25 marks. The assessment is an individual based assessment and thus original work of the student is required. The students might discuss among themselves regarding the assessment for guidance but each paper needs to be unique and original. There is no room for plagiarism and student need to follow all the university guidelines. Proper referencing needs to be done throughout the assessment paper and the referencing needs to be done in APA style with in-text citations as instructed by the university. Moreover, students may take help from the university library from books and papers to make the assessment more authentic and better.
Being a subject of the postgraduate degree, students are expected to engage with high-quality academic journal articles, using the Torrens University Library textbooks, newspapers, journals and anything that can be obtained through authentic and official websites present on the internet will be considered as an authentic source of the secondary research for completing this assessment. The authenticity of the report will be decided based on the research effort and skills presented by the student in the paper and grades will be provided based on the quality and authenticity of the paper.
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