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Marketing Fundamentals and Theoretical Concepts


Overview of MMK101 – Marketing Fundamentals

Marketing is everything these days. From giant-sized organizations to small-scale businesses, every firm needs marketing to thrive in the market. It connects them with the world and generates revenue. This is the main reason why the MMK101 Marketing Fundamentals course of Deakin Business School gained immense popularity among students. MMK101 assessment answers revolve around the creativity involved in the marketing process. It covers topics such as:

  • Understanding consumer needs
  • Designing consumer-driven marketing strategies based on the marketing mix
  • Figuring out the right medium for marketing

It is one of the best courses for you if you are strategic, creative, and a critical thinker.

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Result of Learning MMK101 – Marketing Fundamentals

At the end of the course and working on several MMK101 assignment answers, you will be able to:

  • Identify the practices and principles of marketing management in a dynamic and complicated environment
  • Develop and implement marketing solutions in real-world world problems
  • Synthesize and cite relevant marketing empirical and theoretical literature

All in all, the course prepares for a successful career in this field. You have to work on different types of topics, all of which help you acquire great marketing skills and knowledge.

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Topics Covers in MMK101 – Marketing Fundamentals 

Some of the most popular topics are:

  • Principles of marketing
  • Creating and capturing customer value
  • Analyzing the environment of the marketplace and customers
  • The sustainable development goals of the United Nations
  • Creating a customer-driven marketing strategy
  • Differentiation and positioning

Factors of Marketing Strategies 

Marketing strategies are mainly based on two factors- personal and psychological. The Marketing Fundamentals course familiarises you with both the factors in detail. You need both these factors to write MMK101 task answers. The factors mentioned are:

Personal factors

  • Occupation
  • Lifestyle
  • Age and life-cycle
  • Personality and self-concept
  • Economic situation

Psychological Factors

  • Perception- the process through people organize and interpret information to perceive a meaningful picture of the world
  • Motivation- a need that directs the person to look for satisfaction
  • Learning- the changes that occur in an individual's behavior arising from experience
  • Attitudes- Consistently favorable and unfavourable evaluations or feelings towards an idea

Get the Best MMK101 Assignment Answers Instantly and Easily

Learning so many topics isn’t an easy feat. But, our guidance can make things easier for you. We have qualified subject matter experts to clarify your doubts regarding this course. Our team uses relevant graphics, images, etc., to explain anything that you want to know in this course. We provide MMK101 assignment experts based on your queries.


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