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Social Networking Sites

Pros and cons of Social Networking Sites


Social networking site is the online platform that people use, to build social relationships with all other people. Social networking sites vary in the number of features and formats. They could incorporate several new data and communication tools, which operate on laptops and desktops, or devices like smartphones, computers, and tablets. These might feature digital video or photo sharing and blogging. The online community services are considered sometimes as social network sites by users and developers. However, social network sites provide individual-centered service in the broader sense, and online community service is group-centered. In this essay, you will know that social networking site gives space for interaction for continuing beyond the in-person interactions. Such computer-mediated interaction links several networks and might help maintain and develop new professional and social relationships.

How Social Networking Sites are useful

Users are allowed by social networking sites to share ideas, digital videos, and photos, posts, and inform others about real-world or online events and activities with the people in the network. People are enabled by the web to connect with others living in several different locations, ranging from city to city. Based on the platform of social media, the members might contact anyone with a connection. Social networking sites’ success could be seen in dominance in society today. Social networking sites’ major types include category places, which connect with friends, and recommendation systems linked to trust. One could categorize these social networking sites into four types such as:

  • Social navigation social networking sites are used to help the users in finding specific resources or information.

  • Networking social networking sites are used for non-social interpersonal communication.

  • Online social networking sites are distributed and decentralized computer networks where the users communicate with one another with the help of internet services.

  • Socialization social networking sites are used to socialize with existing friends.

There are several social networking sites available online. Social networking site facilitates online social network’s development by connecting users' profiles with other groups or individuals. Evolving range and variety of the built-in and stand-alone social networking sites in the online space introduces a challenge of definition. This broad definition suggests that the telephone and telegraph were social networking sites and not internet technologies. Terminology is not precise also, with few referring to the social networking sites as social media. A recent attempt to provide a clear definition reviewed the prominent literature in the area and identified four commonalities distinct to the current social networking sites. Social networking sites based on the web make this possible in connecting people sharing activities and interests across geographic, economic, and political borders. Through instant messaging and email, online communities are created where reciprocal altruism and gift economy are encouraged with cooperation.


Network sociability’s level must determine by users’ actual performance. According to the communication theory of gratifications and uses, individuals’ increasing numbers are looking to social media and the internet to fulfill affective, cognitive, social integrative, tension-free requirements, and positive integrative. With internet technology as a supplement for fulfilling needs, this is affecting daily life, including relationships, family, school, and entertainment. Organizations use social media as a way for learning about the behavior and personalities of employees. In several situations, candidates who could be hired, are rejected due to offensive comments or photos posted to social networks and appearing on a newsfeed.


Social networking sites are the aims of scholarly research. Scholars in several fields have started investigating social networking sites' impact, investigating how these sites might play into the issues of privacy, identity, politics, youth culture, education, and social capital. The research has also suggested that individuals add offline friends on Facebook to maintain contact and blurs lines between home and work lives. Users from all over the world also utilize social networking sites as alternative news sources. While social networking sites arguably have changed how news is accessed, users tend to have mixed opinions about content’s reliability accessed through such sites. There is a trend for more interoperability among social networks led by the technologies like OpenSocial and OpenID.


In most mobile communities, users could create now their profiles, participate in the chat rooms, make friends, hold private conversations, create chat rooms, share blogs, videos, and photos using their mobile phones. Wireless services are provided by few organizations, which allow the customers in building their community. Twitter has also introduced fact check labels for combating misinformation that is spread primarily due to coronavirus and has impacted debunking the false claims of Donald Trump. Social network sites provide individual-centered service in the broader sense, and online community service is group-centered.

While social networking’s popularity rises consistently, technology’s new uses are being observed frequently. The technologically savvy population of today needs convenient solutions to daily needs. At the forefront of the emerging trends within social networking sites is a concept of location-based and real-time web-based. Users are allowed by real-time in contributing content that is broadcast than as this is being uploaded. Based on the platform of social media, the members might contact anyone with a connection. Organizations have started merging business solutions and technologies like cloud computing with the concepts of social networking. In connecting individuals depending on social interest, the organizations develop interactive communities that connect the individuals based upon shared business experiences or needs. Specialized networking applications and tools are provided by many, which could be accessed through their websites.


Other organizations are steadily developing a much more socialized feel to career center sites for harnessing some of the power of the social networking sites. Social networking sites vary in the number of features and formats. Social networks also are used for communicating scientists' research results. Social networking sites’ success could be seen in dominance in society today. Social networking sites’ major types include category places, which connect with friends, and recommendation systems linked to trust. Social networks’ most exciting aspects for professional purposes are potentialities regarding information dissemination and several professional contacts. Social networks allow joining professional pages and groups to share results and papers, create debates, discuss issues, and publicize events. There is the use of social networking sites for non-social interpersonal communication.

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