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The concept of information security is basically referred to protecting the confidential information of a user using the information technology elements for their personal or professional purpose. For instance, it includes the protection of personal and confidential information or data from any unauthorised use, unnecessary disclosure, destruction, disruption, etc. which further facilitates in maintaining the desired security of data or information. In addition to that, the practice of information security is primarily considered by the business organisations operating in the existing business environment in order to ensure the trust and loyalty of their existing customer base in the market (Soomro, Shah, and Ahmed, 2016). Moreover, the primary and foremost principles associated with the concept of information security is inclusive of confidentiality, availability, and integrity. The security of the personal information of the customers in society has always resulted in being the primary and foremost concern in accessing any cloud-server platform. It incurs the value of trust among the customers towards that cloud server or Online internet platform. Furthermore, the rapid advancement of technology has also resulted in lacking behind with various loopholes in using the advanced technological elements which could be used in order to use acquire the personal or confidential information of people in society. The presence of the risk factor of disclosure of the confidential or personal information of the users has resulted in being one of the foremost barriers to attracting the maximum potential users towards the use of online cloud servers as well as an online platform. The major of the components associated with the concept of information security include tasks, people or representatives, the workplace structure, and the applied technological elements (Whitman, and Mattord, 2021). Therefore, it creates a crucial necessity for the business organisations to ensure the security of confidential or personal information of users in order to ensure their trust and loyalty towards that particular business organisation.
 

The practice of information security encompasses various major risks or concerns which are inclusive internal error, data governance, strategic misalignment, third-party risks, etc. In order to be precise, the determined risks or concerns could lead to the leak of confidential information of customers or users which could be further taken into account for any sort of unauthorised use of the same. Though the advanced technological elements contribute various beneficial values towards the improvisation and enhancement of the existing business operations and activities it also incurs various loopholes which could be used by third-party representatives or any unethical practitioner in considering the false use of the same. In order to ensure the security of information, the technological developers or representatives have developed and introduced various security systems which further facilitate in maintaining the confidentiality of user information and credentials. Hence, it contributes various additional values in attaining the loyalty and trust of the existing customer base or users (Peltier, 2016).
 

The application of advanced technological elements results in various beneficial advantages but at the same time, it incurs several potential risks that could lead to intentional harm to the individuals or users (Sinha, kumar Rai, and Bhushan, 2019). In order to be precise, the primary the risks associated with the advancement of technological elements includes software attacks, sabotage, extortion of confidential information, and theft of owned intellectual property of the users in society. The determining risks associated with the use of the latest and advanced technological elements could lead to crucial harm to the users as the technological elements have various loopholes associated with the same. On the other hand, the advantages of advanced information technology lie in providing the access to required information to the users in order to meet their needs and demands (Hina, and Dominic, 2018). It facilitates the individual growth of the users by acquiring effective information and data with the application of advanced technological elements. Therefore, the application of the latest technological elements is associated with various beneficial values as well as potential risks.
 

Referring to my views and opinions, my personal belief lies in information security as a major concern in the 4th industrial revolution with the application and introduction of advanced technological elements. For instance, the unnecessary disclosure of confidential information could lead to a serious negative impact on the personal as well as professional life of an individual in society. In addition to that, the advancement of technology has provided us with easy access to various online platforms in order to increase user’s reach with the use of the same (Safa, and et al., 2018). The primary and major importance of trust lies in the confidential credentials of the users in using the online platform or the technological element for their personal as well as professional work. The developers engaged in developing the online platforms or technological elements are oriented towards maintaining the security of the personal information of the users in order to hold their trust and loyalty towards the same.
 

Throughout my existing scholarship, I have acquired insightful as well as essential knowledge associated with the use of information technology for various personal as well as professional purposes. In order to be precise, trust in information technology or information practices is referred to the interaction or relationship between the users as well as the domain or the cloud platforms accessed by the users. There has been various false practices related to the disclosure of confidential information to the 3rd party representatives which has further influenced the concern of information security in the modern technological business environment. According to my vision opinions, the personal confidential information of an individual is inclusive of bank accounts, personal signature, email addresses, Social Security number, etc. Furthermore, the unnecessary disclosure of information related to the determined aspects could lead to any sort of unethical practices toward the user (Alzahrani, and Alomar, 2016).
 

Being a learner in the field of information practices, I am always concerned about the confidentiality of information in the domains as well as cloud platforms. For instance, My personal belief lies in the core values behind the use of these technological elements including integrity, confidentiality, authentication, and integration (Choi, Martins, and Bernik, 2018). In addition to that, the determined values facilitate a user in building trust towards the use of that particular domain or platform. The rising concern of trust in information practices has lead the developers and another representatives engaged in the development of these technological elements or cloud platforms to initiate various additional efforts towards enhancement of security of personal as well as confidential information. Therefore, it will further facilitate them in holding the trust as well as the loyalty of the users using the determined domain or cloud servers.
 

Encryption has been considered as the strategy to ensure the security or confidentiality of information. It has been observed that the developers of these online platforms or technological elements are using the strategy of encryption which includes a key in order to  understand the scrambled data. being a user, initiatives of these representatives contribute the value of trust as well as security towards using these domains as well as cloud platforms. Moreover, my trust lies in the initiatives raised by the administration representatives of these online platforms in using the same as well as ensuring the confidentiality of my personal as well as professional information (Koushik, Chandrashekhar, and Takkalakaki, 2015).
 

The concept of information security is large and wide concept which is oriented above various principles which govern the practices and activities organised in this particular concept. For instance, the primary and foremost of all these principles associated with the information security include confidentiality, integrity, and availability. In addition to that, all these principles are based upon the major information security threats which are comprised of social media attacks, malware on endpoints, social engineering, unsecured systems, etc. Referring to my personal opinions, I am positively influenced towards the primary principles of the information security as it facilitates me in ensuring security of my personal information in using any online platform for my personal as well as professional purpose (Whitman, and Mattord, 2021). Furthermore, it further facilitates in ensuring upright access to the data or information as well as maintaining integrity towards the same. Hence, the concept of information security is absolutely oriented above the determined principles.
 

The foremost of all the principles is considered as the principle of confidentiality which includes securing the personal information of the user engaged in using that particular domain or platform. This particular principle allows me to ensure that my personal shared information or credentials are safe at the other end. Though, I prefer sharing my personal credentials whenever it is necessary but my concern lies in sharing of information in this situation where it is not necessary. On the other hand, the principle of integrity is aimed at the accuracy as well as reliability of the data served to the users in order to ensure integrity in the information system. Moreover, this particular principle allows me to ensure that the information or data is accurate and could be relied upon in personal as well as professional use of the same (Dronov, and Dronova, 2022).
 

The effective academic knowledge has allowed me to understand the determined principles of information security which will further facilitate me in carrying out my personal as well as professional activities and practices. In order to be precise, the principle of availability is oriented upon providing genuine information or data to all the users irrespective of their demographics or any other individual characteristic (Stair, and Reynolds, 2020). As a result, the individual users will be able to use the required data or information according to their own needs and requirements. On the other hand, the concept of information security will allow me to access the information in the desired manner while ensuring the confidentiality, integrity, and availability of the same. Furthermore, the interaction with professionals as well as workshops organised in my academic learning experience has further allowed me to acquire the insightful knowledge associated with the concept of information security in personal as well as professional practices. Therefore, the acquired knowledge in the concept of information security has contributed various additional values towards my individual growth and development by extending my existing knowledge base as well as providing me with desired skills and abilities (Adekoya, and et al., 2020).
 

The rapid advancement of technology has resulted in influencing and affecting the benefits and risks associated with the use of advanced technological elements. For instance, the behaviour of people in society differs on the basis of their personal as well as professional development.  The cyber security, data breach and breaking into confidentiality is one of the major reason that has resulted into negative impact over the technology. It is important for individuals to understand the importance and factor that influence the technologies in order to maintain security and confidentiality of the persona data from the unauthorized sources (Barzak, and et al., 2019). The integrity in the information security plays a major role in representing the fundamental to the users. I have personally adapted the integrity among myself while using the technology in order to save my personal information from being tampered by other sources. I always verify the sources I am working upon as the data can be tampered while uploading, downloading and storing the database as well. For instance: Due to negligence over the application my friend and its company lost millions of money as they were unaware of the data breach that was happening through malware and ransom ware that cost them their business. it is important for the individuals to be aware about the unauthenticated sources as they can result into severe losses and damages.
 

Furthermore, as today’s generation is such techno-savvy it is crucial to be informed about the data breaches and factors that can help and save from such practices. A data breach can be a factor of human error, misuse from the company insider, theft and security vulnerability. The people must develop a habit of not sharing passwords, logging off while leaving their computers, downloading files from legal sources and keeping the personal and confidential information in a separate folder with a strong passcode on it. For instance, I personally use these factors in order to secure my personal data and maintain confidentiality from others (McIlwraith, 2021). To create awareness among the people it is important to develop an understanding among them that the security breach can cause them major losses related t finances, well-being and social image. For instance, in an organisation to make the employees understand the security requirements it is crucial to bring change in the attitude of the employees by creating awareness and resentment of understanding that ultimately leads to cooperation and understanding among the employees. The employees should be provided with assessment, training, and understanding of the policies to inculcate a habit of securing their confidential data from the sources that are illegal and not sharing such confidential information from any other personal from the firm or outside the firm. I have developed the habit of not sharing my personal information relating to workplace or any other data that can be barriers in my personal life and development from any second party to keep my integrated information intact from any other source (Kaur, and Kochar, 2018).
 

The application of advanced technological elements has resulted in being the primary aspect behind the digital revolution of the existing business environment. For instance, the primary and foremost among the industrial revolution includes the establishment of an E-commerce platform for consumers to shop conveniently at their own places. The consumers in the existing business environment are observed to be tending towards the use of advanced technological elements in carrying out their personal as well as professional practices. Though, the rapid advancement of technology has further resulted in influencing the research and development with access to required information and data according to the needs and requirements of the users accessing the same (Sima, and et al., 2020). Furthermore, it has further led to the designing of highly paid employment opportunities in the business environment associated with the administration of security of the user information. Therefore, the confidentiality of the user credentials facilitates the business organisations to retain the existing base of users as well as attract the additional ones towards their organised domains and cloud platforms.
 

The acquired understanding and the academic knowledge will further facilitate me in ensuring my personal growth and development in context of my employability skills (De Mooij, 2019). For instance, it will allow me to initiate required efforts towards the enhancement of the information security system in order to attain the loyalty and trust of users and customers towards the same. Moreover, the practical knowledge acquired in the workshops and interaction with professionals will further facilitate me in implementing the acquired knowledge in the desired manner. In addition to that, I will be oriented upon the consistent individual growth by acquiring additional information and knowledge associated with the information technology and the industrial revolution (Le, and Liaw, 2017). Furthermore, the entire learning experiences and activities will further allow me to contribute my individual values towards the improvisation of existing business environment as well as the development of society. Hence, the effective implementation of the practices of security of information further contribute towards the elimination or prevention of risks associated with the concern of general public in society i.e., confidentiality, integrity, and availability of information.
 

The succeeding advancement of technology has been expected to consider the major concern of security of information in developing the desired technological elements. For instance, the developers and other representatives engaged in the development as well as the application of information technological elements must consider the use of encryption which will allow them to ensure the confidentiality of their personal information and data. Hence, it will allow them to ensure the customer loyalty as well as boosting up the confidence among consumer in considering the use of these technological platforms (Ruiz-Mafe, Tronch, and Sanz-Blas, 2016).
 

Referring to the above-mentioned information, it has been concluded that the rapid advancement of technology has further result in contributing various beneficial values and incurs crucial potential risks towards the revolution of existing business environment. In order to be precise, a desired software and online platforms are designed with the consideration of security of the personal information of the users which further facilitate them in attracting the users towards the same. Moreover, sabotage, extortion of confidential information, theft of owned intellectual property, and software attacks has resulted in being the primary of all the potential risks associated with lack of maintaining security of information. On the other hand, the beneficial values is inclusive of providing access to the desired information, improvisation of research and development, customer loyalty, etc. has been considered as the foremost of all the advantages associated with the use of technological elements. Furthermore, the major of the principles of information security encompasses confidentiality, integrity, and availability of the required information or data. Hence, the wide concept of information security further contributes various additional values towards the enhancement of the existing business environment as well as personal and professional practices of individual users.
 

References for Social Foundation and Policy


Adekoya, A.A., Donald, A.M., Akkaladevi, S. and Akinola, A.A., 2020. Empirical Evidence for a Descriptive Model of Principles of Information Security Course. Journal of Information Security, 11(04), p.177.
 
 
Alzahrani, A. and Alomar, K., 2016. Information security issues and threats in Saudi Arabia: a research survey. International Journal of Computer Science Issues (IJCSI), 13(6), p.129.
 
 
Barzak, O., Molok, N.N.A., Mahmud, M. and Talib, S., 2019. INCORPORATING ISLAMIC PRINCIPLES IN INFORMATION SECURITY BEHAVIOUR: A CONCEPTUAL FRAMEWORK. Journal of Information Systems and Digital Technologies, 1(2), pp.24-39.
 
 
Choi, S., Martins, J.T. and Bernik, I., 2018. Information security: Listening to the perspective of organisational insiders. Journal of information science, 44(6), pp.752-767.
 
 
De Mooij, M., 2019. Consumer behavior and culture: Consequences for global marketing and advertising. United States: Sage.
 
 
Dronov, V.Y. and Dronova, G.A., 2022, March. Principles of information security management system. In Journal of Physics: Conference Series (Vol. 2182, No. 1, p. 012092). IOP Publishing.
 
 
Hina, S. and Dominic, P.D.D., 2018. Information security policies’ compliance: a perspective for higher education institutions. Journal of Computer Information Systems.
 
 
Kaur, H. and Kochar, R., 2018. A review of factors affecting consumer behavior towards online shopping. International Journal of Engineering and Management Research (IJEMR), 8(4), pp.54-58.
 
 
Koushik, P., Chandrashekhar, A.M. and Takkalakaki, J., 2015. Information security threats, awareness and cognizance. International Journal for Technical research in Engineering (IJTRE), 2(9).
 
 
Le, T.M. and Liaw, S.Y., 2017. Effects of pros and cons of applying big data analytics to consumers’ responses in an e-commerce context. Sustainability, 9(5), p.798.
 
 
McIlwraith, A., 2021. Information security and employee behaviour: how to reduce risk through employee education, training and awareness. United Kingdom: Routledge.
 
 
Peltier, T.R., 2016. Information Security Policies, Procedures, and Standards: guidelines for effective information security management. United States: CRC Press.
 
 
Ruiz-Mafe, C., Tronch, J. and Sanz-Blas, S., 2016. The role of emotions and social influences on consumer loyalty towards online travel communities. Journal of Service Theory and Practice.
 
 
Safa, N.S., Maple, C., Watson, T. and Von Solms, R., 2018. Motivation and opportunity based model to reduce information security insider threats in organisations. Journal of information security and applications, 40, pp.247-257.
 
 
Sima, V., Gheorghe, I.G., Subić, J. and Nancu, D., 2020. Influences of the industry 4.0 revolution on the human capital development and consumer behavior: A systematic review. Sustainability, 12(10), p.4035.
 
 
Sinha, P., kumar Rai, A. and Bhushan, B., 2019, July. Information Security threats and attacks with conceivable counteraction. In 2019 2nd International Conference on Intelligent Computing, Instrumentation and Control Technologies (ICICICT) (Vol. 1, pp. 1208-1213). IEEE.
 
 
Soomro, Z.A., Shah, M.H. and Ahmed, J., 2016. Information security management needs more holistic approach: A literature review. International Journal of Information Management, 36(2), pp.215-225.
 
 
Stair, R. and Reynolds, G., 2020. Principles of information systems. United States: Cengage Learning.
 
 
Whitman, M.E. and Mattord, H.J., 2021. Principles of information security. United States: Cengage learning.
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